In our oh-so modern 21st century world in which we are cajoled into believing that men and women are essentially the same, can anyone explain why it is that most advertising is aimed at women ?
Watching television advertising, of which there is a frighteningly vast amount, much of it is about products or issues specifically associated with women; clothes, assorted adornments and perfumes, sanitary products, household wares, items for the care of children and so on. Yes, there is advertising aimed at the more vain men and there are advertisements for some more male orientated items such as cars but far more is aimed at women. if men and women are essentially the same, why is this ?
The very simple answer is that men and women are not the same. As groups, they have different priorities in life and different biological urges. In the same way that other animals have ways of attracting mates, so do humans; men have to show their power and dominance in some way while women have to demonstrate their attractiveness in other ways. Looking 'beautiful' has become a major way for women to show this and being up-to-date in knowing the best way to care for their children is another. Hence, we have this strange concentration of advertising aimed at women.
It must also be the case that women are considered more susceptible to the power of advertisements; again they are thought different from men, and yet when it comes to so many other things, we are compelled to believe that men and women are the same and should be equally represented in all things and places.
What utter rubbish.
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